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In 2002 blogs took the world by storm, changing the way we marketed online for good. While most people at that time started with various blogging platforms, eventually most of them moved to WordPress. A powerful Content Management System that emerged from the need for a better blogging systems, WordPress has since become so much more.

If you read any blogging advice, WordPress is often positioned as a tool that well, creates a blog. But more and more marketers are finding that you can also use it as the |main|most important|fundamental} tool to upon which you can build a complete business empire.

The most powerful function of WordPress itself lies in its ability to manage large amounts of text, audio and video content. With a hand-coded HTML site, after a dozen pages it becomes difficult to manage. Although you can use template-driven systems as well like SiteBuildIt or DreamWeaver, nothing beats the ease of WordPress.

Using the correct blogging tools you can easily turn WordPress into a static website, a membership site, an article directory, a complete e-commerce site, a sales page, an auction marketplace, and much more. In fact you can just about use it for anything.

Besides that, WordPress SEO optimization is another added bonus. Out-of-the-box, WordPress is pretty good at optimizing and creating SEO friendly content. However you can also go the extra mile and utilize simple WordPress plugins to further improve your SEO score and get higher Google rankings.

But perhaps the most vital thing about WordPress is its flexibility. You can easily switch between various WordPress themes, and improve its capability by using plugins and even some custom programming. Did I not also say that it’s free?

So if you’re not already using WordPress, you should. The learning curve has reduced substantially in the past 3 years. Right now, even a 6 year old kid can understand how to set it up and use it. So go ahead, use WordPress to power your online business!

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